Market insight for success

 

It’s no secret that driving marketing strategy today is a completely different game to when the Ad Men of Madison Avenue shaped the business decades ago.

 

Why is Vietnam

Vietnam has been growing fast for a long time

Ever since the economy started opening up for market forces in the early 90s, Vietnam has shown persistently strong and stable growth. During the last 25 years, the average yearly GDP growth has been an astounding 7%.

  •         Very positive population pyramid

Vietnam is home to the 13th largest population in the world reaching 95 million in 2016. Moreover, the middle class is growing with 2.5 million people per year. Furthermore, 70% of the Vietnamese population are under 35 years of age.

  •         Vietnam has signed the most free trade agreements in the region

Vietnam has recently signed free trade agreements with the EU, ASEAN, Korea, and Russia. Vietnam will benefit significantly as the agreements come into practice.

  •         Fast growing manufacturing power

Vietnam is a strong manufacturing country being the second largest manufacturer of shoes and apparel to the US, Japan, and the EU. Furthermore, it is the fastest growing electronics manufacturer in the world hosting companies such as Samsung, Panasonics, and Foxconn.

  •         Historic Outlook (chart overview and brief description)
  •         Rapid growth empowered by efficiency improvements (GDP growth abs. two pie charts of GDP split)
  •         Demographics (Population pyramid, highlight young pop)

Population size, Growth, Pyramid, Income segmentation (do we have this somewhere or should I use middle income growth from BCG estimations?)

  •         Consumer market
  •         Free trade agreements
  •         Attractive for investments (any reports by Goldman or such?)
  •         M&A Facts and Figures